var avenir = { src: '/_swf/avenir_heavy.swf' };
sIFR.activate(avenir);

sIFR.replace(avenir, {
  wmode: 'transparent', selector: '#middle-column h2 strong'
  	,css: {
		'.sIFR-root': { 'color': '#ffffff', 'text-transform': 'uppercase', 'background-color': 'transparent' }
	}
});

sIFR.replace(avenir, {
  wmode: 'transparent', selector: '#full-column h2 strong'
  	,css: {
		'.sIFR-root': { 'color': '#ffffff', 'text-transform': 'uppercase', 'background-color': 'transparent' }
	}
});